Companies have been using clothing for centuries to promote a certain person, team, or unit. Kings had colours, and their soldiers and followers had to wear clothing that was specifically designed to indicate their loyalty to a particular leader or king. This made them instantly recognisable as a follower or a promoter of a particular clan, king, or leader. In the meantime, not much has changed. Sports teams still wear their team colours, and companies often used branded corporate clothing to promote their brands.
Providing people with branded corporate clothing can work on three levels. These include the following:
Sometimes, the wearing of such branded clothing may even encourage other business people to ask questions about your brand or business, and if the client is happy with your business, they will endorse you to others. The most important thing is that any branded corporate clothing or gifts that you bestow upon your clients have to be of the highest quality possible. Giving someone an inferior, low-quality gift is insulting. It has to be good to look at, comfortable to wear, and make the wearer proud of wearing or using it, otherwise, they will never wear or use it, and this defeats the entire purpose of gifting branded items.
They feel more appreciated and associate better with team members as a unit. It may even provide them with a collective corporate identity that enables them to work together better and to communicate as a team. Uniforms, however, do need to be comfortable, well-made, and not restrict movement at work. Breathable fabrics, outstanding workmanship, colourfast materials, and resilient fasteners and zips have to be used. Uniforms are worn every day, and as a result, they are subjected to an enormous amount of wear and tear and repeated washing, drying, and ironing. The branded corporate clothing used for uniforms has to remain in good shape and be able to withstand the challenges.
If you would like to know more about how to use branded corporate clothing to promote your brand, give our team at Best Clothing a call today!