Have you ever truly considered the many ways corporate clothing benefits your business? Sure, it is neat, uniform, and eliminates the need to monitor private dress code policy. But this is certainly not enough reason to insist on staff members wearing the same outfit. No, advantages reach much further than this, and actually add value to your business, your brand, and your employees.
We have taken a closer look at some of these intended – and sometimes unintended – benefits:
It Builds Your Public Image
One of the most obvious corporate clothing benefits is the image it creates for your business. The truth is that people still judge others on appearance. The right workwear creates a professional image – one that cultivates trust, which in turn, helps to attract and retain customers.
It Helps Improve Your Customer Service
Workplace uniforms make it easy for customers to identify employees. Customers can thus always find one of your employees when looking for service or information, or to complete a transaction.
It Improves Security
This might seem like a strange claim at first, but think about it. When you have a company uniform that is easily recognisable because of a distinct style or colours, it is easy to identify employees and spot those who are not supposed to be in a specific work area or job site.
It Promotes Your Brand
Another one of the more prominent benefits is the constant, “free” advertising. Employees wearing recognisable corporate colours and logos help the public to identify your brand, both within your business premises and in public spaces. These uniforms, in effect, become walking billboards for your business.
Corporate Clothing Benefits the Environment
The rise of “fast fashion” has led to more and more clothes getting disposed of and destroyed after a single season. This is a big scourge on the fashion industry, and contributes tremendously to our waste problem and carbon footprint. Corporate clothing mitigates this by eliminating the need to pursue ever-changing fashion fads in the workplace.
Specialised Work Uniforms Can Help Prevent Cross-Contamination
Clothing designed for specific industries, such as food or healthcare, can help reduce cross-contamination threats. In addition, clothing designed to minimise static electricity build up is invaluable in industries working with sensitive electronic components.
Corporate clothes also benefit your employees:
It Can Protect Workers
Corporate clothes can have functional benefits, such as being flame-resistant (especially useful in workplaces where workers are at risk of being injured by accidental electrical arc flashes or flash fires), or increasing visibility by incorporating bright colours or reflective materials.
It Can Save Time
Employees no longer have to take time deciding what to wear for work, and can, instead, focus on other personal tasks.
It Creates Team Spirit
As human beings, we like to belong to a group or team. Well-chosen uniforms can unite a group of employees and make them feel part of something bigger, which, in turn, can lead to improved productivity.
It Promotes Pride in The Company
The sense of belonging, mentioned in the previous point, also ultimately translates into pride in the company. When employees feel they belong, they also develop a sense of loyalty and pride in their team. This pride will also lead to them becoming brand ambassadors for your company outside the workplace.
Are You Ready to Tap into The Potential of Corporate Clothing Benefits?
Do not waste any more time in taking advantage of these benefits. We can help you choose and source a range of high-quality clothing options. We are the chosen partner for a number of large national retailers and businesses, and we are ready to help you take your company to the next level.
Contact us for more information and find out how your business can get the most value out of these benefits.