There is nothing quite as rewarding as watching your business grow, especially in today’s competitive marketplace. The economic environment is tough and if you want to stand out, be recognised, and do brisk business, you need to do more than just provide an excellent product or service; you need brand awareness. And one of the best ways to achieve this is through branded corporate clothing.
Fundamental to ensuring maximum exposure of your logo, many businesses are slowly realising the importance of branded corporate clothing. As a recommended way of improving a company’s image, reducing advertising costs, and increasing publicity and brand awareness, corporate clothing is one of the greatest marketing tools used today. But, if you want your campaign to be a success, you have to get the branding right.
Let Your Identity Stand Out Through Your Branding
You see, what differentiates your business from every other is your branding. Not only is your branding your personality, it is your image and your values. As the foundation of what you stand for and how your market perceives you, your branded logo needs to be expertly presented. Which brings us to the question of whether you should choose silkscreen or embroidery for branded attire.
Which Method is Best for Your Needs?
Although there are numerous methods used to brand corporate clothing, embroidery and silkscreen are by far the two most common. Although equally durable – easily outlasting the garment – they are very different in terms of cost and application.
First, we take a look at cost. Whereas screen printing is a process that uses inks that are applied to a substrate, embroidery is a process where thread is stitched into the apparel. Although highly dependent on the design set-up, embroidery is generally much cheaper, particularly for small quantities and where more than one colour us used in the logo. However, the real difference in cost can be found in the set-up. While the set-up cost for an embroidered logo is a flat fee, the set-up cost for screen printing is colour-dependent. You see, each time you screen print, a new screen is required for each colour used in your logo. What this means is if your logo is made of more than three colours, the cost of the print will include paying for three to four screens or more.
Putting aside cost, their applications also vary. Whereas logo embroidery is mostly used on promotional and corporate clothing such as polo shirts, button-down shirts, caps, and hats, sweatshirts, jackets, and bags; screen printing is best done on T-shirts and sweatshirts, where the finish is smooth. As one of the oldest ways of decorating fabric known to man, embroidery also offers a more sophisticated and high-quality appearance, which is why it is the preferred method of corporate clothing branding for many businesses, big and small.
In the world of business, your brand is paramount, so make the right choice and allow us at Best Clothing to take care of your corporate clothing embroidery. Simply select the clothing to brand, send us your artwork and we will produce and deliver your order on time, at a high level of quality and service excellence.