There is no denying that using branded clothing, uniforms, safety gear and other promotional apparel has many advantages. Not only does it provide a host of benefits when it comes to marketing and advertising, but it can also lead to better and improved performance by employees and a higher level of brand loyalty of clients.
Displaying your brand is the only way to make it visible and to make it recognisable to your market, and studies show that people are more likely to choose a brand if they recognise it (over another brand), even if they have never used that brand before. It is also interesting to note that advertising a brand through the usual media can be very expensive. Promotional clothing is therefore highly valued as a cost-effective means with which to increase brand visibility.
What is important to note is that the branded items have to be perceived to be valuable. This means that low-quality fabrics, bad stitching, badly constructed garments and inferior branding quality or embroidery can negatively impact on the image of a brand. It is therefore important to only spend money on promotional items and apparel that are perceived to be stylish and desirable. Gifting a client a low-quality sports peak that fades quickly in the sun and with embroidery that comes loose within days, leads the clients to the conclusion that you don’t value your brand – and then neither will they! It is therefore vital that if you choose to use branded items and apparel, that you have access to an outstanding branded corporate clothing supplier that can provide you with the quality and service that you need.
Choosing a branded corporate clothing supplier can be difficult, because there are so many of them working in the South African market today. Here are some tips that will help you choose well:
If you are looking for a trusted and tried, highly-dedicated branded corporate clothing supplier and expert embroidery specialists, give our friendly team at Best Clothing a call!