Like it or not, your company is identified by the clothes that your employees wear. When your staff members wear smart uniforms or interesting and eye-catching T-shirts, for example, it can elevate your brand image greatly and help you gain the interest of your customers. The purpose of uniforms is not just to help customers identify the people who work at your establishment. Corporate clothing forms part of your brand identity and should, therefore, become an important focus in your marketing strategy.
The type of clothing that you choose depends on the industry you work in. If you are trying to reach a younger demographic as a business, you can have funky T-shirts printed with funny phrases or interesting and/or uplifting quotes, and also use bright and contrasting colours – which tend to draw people’s attention.
When you are trying to gain the respect of people in their 40s, 50s, and above, you might want to opt for a more corporate and professional look. The branded corporate clothing you give your employees to wear can really have an influence on the customers you want to attract.
You will not draw kids to a toy store as easily with employees dressed in embroidered formal shirts, black trousers, and boring black shoes as if your employees are dressed in funky T-shirts and sneakers with a cool print on it.
Those who offer financial services might not be taken as seriously if their employees are wearing brightly coloured T-shirts and look like they are going to a party.
Your employees are your most important brand representatives, which is why need to give some thought to how the branded corporate clothing you buy from suppliers for your employees to wear will affect your brand image.
Consider the age, interests, and typical character traits of your target market.
While choosing clothes that will impress your customers or clients is very important, your employees should still come first, and their needs should be the biggest deciding factors.
You do not want your employees to wear clothes to work every day that they hate. Two of the things that help people feel confident at work are the knowledge they have and the way they look.
When you look good, you generally feel good, and you also feel more confident. And when you feel comfortable in the clothes you wear, you will be a lot happier to work for hours on end. Get branded corporate clothing from suppliers like Best Clothing and Gifts that will help your employees feel comfortable and good about themselves, which will ultimately help them perform better at work and they will not start dreading the workday when they put on their uniform each day.
If you give them something they are excited to wear, you can give them a reason to want to go to work other than simply earning a monthly salary, so they can pay their bills, buy food, go shopping, and pay for transport and entertainment.
It is not that difficult to find suppliers of high-quality branded corporate clothing. In fact, you have found them already! We at Best Clothing and Gifts can help you dress your employees in clothes that will benefit them and your brand. Whether you want to have a cool image, your logo, or an inspiring message printed on T-shirts or you want to have golf shirts embroidered, as suppliers, we can help you realise your vision of how you want your employees to look when they represent your brand.
Whatever your requirements are for a corporate clothing supplier, we can help. We have the knowledge, experience, and creative team needed to cater to your needs. Look no further than Best Clothing and Gifts. Our team is happy to help your team stand out and create great impressions of your brand.
All you need to do to get the process started is browse through our online catalogues to get an idea of what we offer and what is possible, and then contact us via email, phone, or our online contact forms, and one of our representatives will contact you to discuss your options and needs.