Have you ever wondered why so many businesses throughout the globe include smart branded workwear clothing in their advertising budget each year? Wondering what they know that you don’t? In today’s extremely overcrowded and competitive world of business, many businesses have come to realise that it’s simply not enough to have a good product or service, and if they want to be recognised and distinguished amongst their competitors, then they need to leave no stone unturned. Take a look at some of the most successful businesses in the world today and you will see that they all sport corporate clothing. There are very persuasive and undeniable reasons behind a uniform culture – below we’ve outlined some of them for you.
Increases Professionalism and Boosts Customer Loyalty and Trust
If you’re looking for a way in which to boost professionalism and be taken seriously, then this is it! When you dress your employees in smart branded workwear, you immediately create a unified image for the company. In fact, you’re telling your consumer market that you take your brand seriously and that you’re here to stay. Furthermore, it’s a proven fact that customers feel more comfortable and safe when dealing with an employee dressed in branded workwear. In fact, having employees wear identifiable apparel is more than beneficial for enhancing a positive customer experience, as not only does it make it much easier for customers to identify employees, but it also makes the shop look more organised, which in turn encourages customer trust and confidence.
FREE Brand Exposure
Did you know that more than 70% of advertising flyers are thrown away before they are even read, and that magazine advertisements reach the hands of only a few potential consumers for only a few hours at the most? Branded workwear clothing is by far a more powerful marketing tool than other forms of advertising. It is mobile and it is functional, which means that it has both a much longer working life compared to any other forms of advertising and that it reaches a much greater target audience. Even better than billboard advertising, branded workwear clothing can act like a FREE advert for your company – the moment your employees step out of their front doors in the mornings, your brand starts working for FREE. Whether it’s on the bus or train, the coffee shop, gym, grocery store or street – you’re guaranteed repeat exposure that lasts 24 hours a day, 7 days a week and 365 days a year.
Your brand is your business and you need to push it in more ways than one. If you’re looking for a way to increase professionalism, boost customer loyalty and trust, as well as reap the many benefits that come with FREE brand exposure, then it’s time to do what millions of other successful businesses around the globe have done, and that is to make branded workwear clothing part of your advertising budget.
As the leading and most respected corporate apparel suppliers in Pretoria, we understand the importance of quality branded workwear in the workplace and are proud to offer all our clients a wide range of exceptional brands and branding services that are second to none. To learn more about how we can dress your employees for success, contact us today.