Many companies use corporate and promotional clothing to promote their brands. This can be in the form of corporate uniforms for employees, or promotional clothing items that can be gifted to clients, potential consumers, or members of the public during a promotional event. While corporate clothing and promotional clothing are always effective at increasing the visibility of your brand, you have to choose well when it comes to certain items of clothing. Clients and employees may have different corporate clothing needs, and here we provide you with some tips on how to choose the best corporate and promotional clothing for your organisation.
Corporate and Promotional Clothing for Clients
Nobody wants to wear something that looks tatty or badly printed. By nature, corporate clothing has to be branded in a fairly visible way to make it more effective, and you want your client to be proud to wear your branded clothing when they receive it. One of the main rules here is to ensure that the clothing is well made and that the fabrics, stitching, and accessories (zips, buttons, clips, fasteners) are durable and attractive.
The actual branding is also important – often, it is printed, but if the printing is not done particularly well, it fades or peels off after a few washes. You definitely don’t want this to happen! When it comes to corporate and promotional clothing for executives, opt for embroidery – this looks better and lasts a lot longer. It also gives the items of clothing a more stylish, high-quality look. You want your clients to feel happy to be associated with the clothing you give them, so make it great!
Corporate Clothing for Employees
When it comes to choosing corporate clothing for employees, the quality rule still applies, but there are a few other rules you should also pay attention to. These include the following:
If you would like to invest in corporate clothing that will promote your brand effectively, contact our team at Best Clothing and we will help you to find the perfect clothing solution for your organisation.