When it comes to promotional items there are truly a lot of creative options that you can choose from. While they are very effective in marketing your brand, choosing the right product is very important as it can have a huge impact on your marketing success.
Know Your Audience
This is very important. These products are for your clients, so keep in mind that they will only use it if it can be effective and practical for them. Studies have shown that the age group that you are targeting will have different needs; for example people aged over 55 years will likely keep promotional items like pens and calendars, while younger people in their twenties will likely focus on food items and safety products.
Always make sure that you choose a product that is relevant to your business or what your sell. This will be a representation of your brand and also make it relevant to what your company stands for. When people use your promotional items they will be reminded of what you offer and this will increase your brand awareness. People need to make a connection between what you sell and the items you give away.
Always be Useful
Not many people like to collect things that are useless to them, so try and choose something that is useful to them. Your promotional items should show interest and appreciation to your customers so make sure that you choose something that they will be able to use on a daily basis.
Image is Important
Take some time with your branding and make sure that it accurately reflects your company image. People will associate your company with the value and quality of the gifts you provide them with, so this is important to remember. For example, don’t hand out a very cheap pen to everyone you meet; rather give a valuable gift like a writing set to a representative of a company or a valued client that you want repeat business from.
Always use eye-catching designs and products, and make sure it fits in with your brand. Don’t use an item that will simply be kept in a drawer and never be used. This defeats the object of the promotional item and it won’t do your brand any good. Use something that can be used all-year round, and try to stick to proven winners like bags, writing instruments and calendars. These items can be used over and over and they are very practical.
Always make sure that you use long-lasting promotional items so that you can ensure your customer will see your brand on a regular basis. This is the best and most rewarding gift you can give. Also order your items in advance so that you always have gifts on hand to provide to your valued clients.
Best Clothing specialises in promotional items and we work with customers throughout South Africa. We are based in Gauteng and our team is ready to provide you with a free quotation on your promotional needs.