Has a female employee ever showed up at work dressed inappropriately? In a formal business environment, you cannot afford to have employees come to work looking like they just rolled out of bed or going to a nightclub. A professional corporate image is essential. Whether you would like to admit or not, the way your female employees dress to work plays an enormous role in both your success and theirs.
Dressing Your Employees for Success Offers Countless Benefits
The use of corporate clothing is a successful marketing strategy that has proven its worth over and over again. Not only is it one of the most cost-effective approaches to increase brand exposure, but it also offers a wide range of additional benefits that cannot be compared to any other form of marketing. If you’re a business looking to invest in ladies’ corporate clothing, take a quick look at how it can both benefit your brand as well as your female employees:
You only have one chance to make a good first impression, which is why you need to choose the right ladies’ corporate clothing. If you’ve been tasked with dressing your female employees for success, here are two top tips to keep you on the right track:
#1 Choose High Quality and Sophistication
To ensure that your corporate clothing campaign is a success, stylish and superior quality brands are important. It is a given that you cannot benefit from corporate clothing without the support of corporate clothing brands that offer top quality, so make sure you choose only 100% polyester clothing supplied by the likes of as Amrod, Altitude, Barron, Einstein, and Pro-active. Not only can these leading international ladies’ corporate clothing brands withstand day-to-day wear, but they are easy to wash and will last your employees years.
#2 Comfort and Colour is King
We’ve all experienced the torture of being subjected to wearing an outfit that was too tight, too big or too bright, and we felt ridiculous, unattractive, or uncomfortable. It is therefore important to understand that no one uniform can be flattering on all body types, so it's a good idea to get the opinions of your female employees before making your decision, so you can have a better idea of what makes them feel comfortable and confident.
Another important factor is colour. A strategic tool used widely in business today, you don’t want to get the colour wrong. Keeping in mind that you will be embroidering or silkscreen printing your logo, you want to stick to a neutral colour palette, especially if your logo contains more than one colour. Your clothing colour should allow your employees to cut a stylish figure, while avoiding drowning out your logo. Avoid choosing a colour that picks up dirt and stains easily – it is always preferable to go with black, grey, charcoal, navy, and even pinstripe.
Settling on the perfect clothing range for your corporate ladies isn't an exact science, but with these helpful tips, you will know where to start.